Marketing that goes beyond data
Focus on what your target audience really wants
Maximize the impact of your brand, campaign or channel-strategy with insights and recommendation based on Shopfabriques’ analytics.
Understand what best to allocate your budget to, in order to meet more customers online and maximize ROI. Evaluate impact of Google campaigns while developing new markets and determine which promotions result in the highest sales.
A proper online marketing campaign uses data to combine several channels. But it also requires a clear vision. We ensure that all your online channels send out the same message and express the same values.
Using the real desires of your target audience, we set priorities and develop a step-by-step planned market approach. Will we first build brand awareness on Facebook and Instagram? Will we first finetune the SEO of your website? Or should we go for niche-focused advertising using Google Adwords?
Accurate follow up
Each and every campaign will receive accurate follow up. By evaluating at set points in time, we tweak your campaign for the best possible results. We will keep an eye on your strategy, so we can finetune our actions at any given time. We will pro-actively seek out creative solutions to best address the needs of your target audience.
Search Engine Optimization
Getting top rankings in Google calls for close cooperation between client and your Shopfabrique SEO-specialist. The primary objective is always the same: obtaining the #1 position in ‘organic’ search results. Our ‘We can always do better’-mindset increases the value and relevance of your website.
Shopfabrique makes the added value of SEO transparent within your organisation: tangible matters such as visitors and conversion, KPIs and the implementation of the strategy to strengthen all other online channels with SEO.
Social media advertising
Being present on social media is a no-brainer nowadays. But how does one actually reach his/her target audience? How do you build a strong visual brand identity?
There are scores of social media channels. Examples are Facebook, Instagram, LinkedIn, Youtube, … We will start by deciding which platforms match best your target audience. We will keep in mind what stage of the decision making process your audience is in. Is the product new to them? Or have they become loyal fans?
In close cooperation with you, we will determine the most relevant options for your online marketing plan. We will also evaluate running campaigns. Should a campaign turn out to yield results which are less than expected? We will move budget to the campaign which show best results.
Search Engine Advertising
The biggest benefit of Google advertising is that you can capture search-engine traffic which is relevant to your brand. With the right keyword combination and an optimal advertising budget you can reach people who are trying to find your, or a competing, product.
Basing ourselves on the data generated by an audit, we will optimize your existing advertising, or set up one or more campaigns. We will ensure all relevant data is measured correctly and we will optimize advertising. You can count on us to provide you a summarizing report every month.
Did you invest a lot of time in your webshop, but is traffic lacking? Have you spend a fortune on social media marketing, for a CRO-score of less than 1Would you like to know how to get a better conversion rate?
A well-done analysis shows the bottlenecks of your webshop. This knowledge lets you design targeted improvements to your website visitors experience. We can do so at all times, ensuring a timely response to any issues discovered. Some of the tools at our disposal are Google Analytics, heatmaps, A/B-testing, multivariate analysis…and many more.
Max Molly Urban Pets
The comprehensive website of max-molly.com is the company's flagship. "It plays such an important role in getting us branded and has been crucial in expanding our global sales," says Michael.
DasAccess - Map4F
In order to ensure that both the general speed of the website and the flow of service and sales requests ran smoothly, we opted for a custom platform based on PHP.